MAKE ME INTERNET SAVVY
Course Fees: 30,000 INR,
(Inclusive of Course Material which includes Books & CD’s)
Course Duration: 90 - 100 Hours
Address: G – 244, Basement, Vikas Puri, And New Delhi 110018
Landmark: Behind PVR Cinemas
Telephone:-011-45620832
Mobile: +91 9873388286
E-mail: admissions@clickprefect.com
Our
Course is called as “Make Me internet Savvy “
Because
Our
Course on Internet marketing or better known as “Make me internet savvy”, here at
Click Prefect , will in a way make you well versed with all that is
happening in Internet industry .This course is suitable for anyone who is
looking for learning all things happening in digital Media Industry. We
clear all your doubts & make your basic strong from scratch. We will be
covering all the Topics available on internet under this course.
Course Highlights:
Search Engine Optimization: Almost every one of us who surf on
Internet are quite familiar with Search Engines like Google/Yahoo/ MSN etc.
This means that Search Engine contributes the majority of Traffic to the
websites. Very renowned with the name SEO (Search Engine Optimization) is a
technique / process that helps to increase the website rank on Search Engine
result page for any given set of keywords. High rank on Search Engine means
more traffic on websites that results in more sales and revenues. There is a huge demand of SEO Professionals
in Company and agencies. At Click Prefect we learn how to do SEO of a websites
and how to work as free-lancer and how to work in any company as SEO Manager.
Search Engine Marketing: One
of the Search Marketing Courses, Search Advertising teaches search engine
advertising (PPC) and auction media. On Google using Google Ad words, Yahoo
Search Marketing and many more search platforms. Learn both strategies and
tactics from our Teachers who embody long no of years of experience. The topics
include the major Search Engines, Alternative Se arch Engines, and will take
you from creation to implementation to management of successful campaigns. The
course has been structured keeping in mind the growing needs of Search Engine
Marketing Professionals and Dynamic Requirements of Industry. This
comprehensive course teaches the complexities of paid search advertising. The
Course is taught by experienced SEM Professionals, who are MBA”s & also
GAAP Certified (Google ad words advertising Professionals) have fair exposure
in Industry.
Social Media Optimization: Social Media is contagious and
unavoidable if you want to succeed in today’s Business environment .The term is
coined from socialization and the best part is it doesn’t stop @Socialization.
Whether you perceive social media to be a tough task or important ingredient of
your marketing plan, There is no way you can escape from social media if u want
to succeed in today’s competitive environment.
The
true strength of social media comes from ability to create groups, communities
around your company, Products and then being connected to your audience via
digital conversation.Our
SMO course is specially designed to make you comfortable with various aspects
of touch points that can be utilized to make your brands visible at the points
where your customers are searching out for you. The course will make you learn
how you can successfully use various social media sites such as face book, orkut,
Twitter ,Google + ,linked in , Ning etc,
E-mail Marketing: E-mail Marketing is one of the main components
of Internet Marketing plan. We all receive Emails from multiple companies
selling one or the other product / Scheme / offer / Service etc. In E mail
Marketing we learn different and successful method of doing E mail Marketing, Follow
up E mails, Welcome E mails, Reminder E mails, Personalized E mails
Quick
Overview :
ü
Devising and implementing effective email
campaigns
ü
Principles in designing effective e-mail
newsletters
ü
HTML Emails - best practices in design and
copy for successful HTML and text format emails
ü
Legal and ethical constraints on email
ü
Purchasing mailing lists - choosing the right
partners
ü
Building your own mailing lists:
auto-responders and subscription services.
ü
Opt-in B2C and B2B email lists
E-mail campaign measurement and evaluation
Affiliate Marketing:
Affiliate
Marketing is a very new concept in India as compared to what it is in United
States. In Simple language : generate leads /business to bring potential
customers for Brands and get paid in form of Commissions. Sky is limit when it
comes to earning potential in Affiliate Marketing,
We Learn
ü
What is Affiliate Marketing
ü
Useful Affiliate Web sites
ü
Good Affiliate software
ü
Clever Affiliate examples
At Click Prefect we
teach you how to do right kind of Affiliate Marketing with right techniques
with relevant websites and make money out of it.
Google Analytics: So now you
have worlds best website with all SEO Techniques Ads running on various search
engines, Social Media is up on multiple sites etc. In short Traffic is coming from all
sources. Don’t you want to Track this
Flow of Traffic, Google Analytics
helps you to trace the traffic. This is the future of Internet. Analytics
include analyzing website’s traffic and understanding the behavior of the
visitors of the websites and other related statistics that help us to take
decisions about overall performance of websites.
Wordpress:
This
includes the following Topics
ü
Installing and setting up Word Press
ü
Designing and building professional-looking
sites
ü
Blogging and copywriting techniques
ü
Add facebook and twitter buttons
ü
Using Themes to further enhancing your site
ü
Customising Word Press with plug ins for CMS,
e Commerce & blogging
Google Ad sense :
A popular money Making program started by Google , That helps many
people to learn how to make money from internet. We learn the techniques of
Making money online simply by posting
few codes on our blog / website and how
to effectively use adsense panel for making money online .
Banner
Advertising
ü
Where and when is a banner effective?
ü
Types of banners: names and dimensions
ü
Animated or static banners?
ü
Designing an effective banner - best practices
ü
Pop-ups - when and when not to use
Video banners and Flash Video adverts
Rich Media and Video Marketing
ü
The power of video - effective marketing
techniques
ü
YouTube, Dailymotion, Google Video
ü
Video formats, sizes and software tools
ü
Special techniques: video interviews, video
people
ü Pod casting, Vodcasting and RSS
Online PR & News
ü
Press releases - syndicating your press
releases and articles
ü
Press release topics: new product launches and
updates
ü
Distributing your news: online distribution
services
ü
RSS - the power of syndication and automation
Conclusion and Questions
ü
Case studies
ü
Useful web sites
SUCESSFUL and PROMISING Career in Digital
Marketing / Internet Marketing After the Successful completion of
the course, You will be well versed with the terms such as Search Media, Social
media, SMO – Social Media Optimization, SEM – Search Engine Marketing, Google
Adwords, Google Ad sense, SEO, Clicks, CTR- Click Thru Rate , Impressions ,
CPL, Conversions , Leads , CPC’s , Affiliate Marketing, Google Analytics etc.
Career
Opportunities:
·
Web Marketing Advisor
·
Manage your own Projects / Websites
·
Manage your Own Brand Reputation on Internet
·
Online Marketing Manager
·
Digital Marketing Consultant
·
Search Marketing Manager
·
Work as a Free Lancer
Page Content Editor (WYSIWYG) Page content is created and edited within an easy-to-use Word-like editor or can be copied and pasted directly from a Word document.
